Your story is not just for Christmas

Published: 11/15/2018 12:00:00 AM

For many brands, there are countless seasonal opportunities to market their services over the coming weeks, says digital marketer Shaz Memon.

Dental practices look to Christmas as a way of raising their profile, plugging teeth whitening, talking about the need to limit sugar intake or simply drawing attention to their guide to what to do in a dental emergency and so on.

However, opportunities for optimum patient engagement through effective dental marketing do not stop the moment the festivities are over; a marketing strategy should not be left to wilt alongside the Christmas tree or left abandoned with those perennial unwanted gifts.

In a plugged-in world, there are no end of occasions to tell your story or share the stories of those who place their trust in your business – and, whilst it is arguably a profitable move to ramp up marketing over the holidays, there is little point in all that activity if come January the last post in your social media schedule pre-dated you Christmas jumper-wearing celebrations on the 24th.

Stories are continuous, which means your brand and your team and the services they market and deliver, should combine over a period of time to continually raise the profile of your business long after the non-stop online ‘noise’ of short-term viral posts and general Christmas clickbait is over.

The festive season, of course, brings out the best in big business branding – so much so that the anticipation of the run of Christmas TV ads is now a national obsession.

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