Below is a selection of press articles and media mentions. For expert commentary on digital marketing, search engine optimisation, conversion, social media, branding, dental marketing or for copies of our press releases please contact press@shazmemon.com

Join my newsletter:

November 6, 2017

Put a spin on it

Dentistry is beset by poor media coverage – so what can you do to flip the negative publicity and get more patients through your door? Shaz Memon explains

Very few of us are blessed with the ability to create prose that flows as perfectly as the ink from a Montblanc fountain pen.

As a clinician, you are unlikely to need to add this to an already comprehensive skillset, even though written communication plays a big role in dentistry as the spoken
word.

The power of words – especially in a world built on trust and where patients hang on to every one you share – is a key part of your professionalism that requires frequent revisiting and fine-tuning.

Words need to be communicated with clarity, they need to be kind, caring and comforting, but they also need to engage and, essentially, make what you do – dentistry – attractive and appealing. Not easy when the media often shines a spotlight on the less palatable side of the profession!

Read more….

November 3, 2017

One fifth of job candidates ‘stalk’ their interviewer’s social media

JOB-HUNTERS are frequently warned about the potential ill effects of social media upon job applications, but new research by online marketing specialists, Digimax, reveals that it goes both ways – with 22 percent of candidates confessing to checking out their interviewers on social media.

While it’s hardly surprising to learn that 68 percent of people looking for work now utilise social media to find vacancies, with LinkedIn being the favourite social media recruitment method, candidates are also using social sites to prepare before their interviews, with almost a quarter (24 percent) using social media sites to find common interests to discuss and curry favour during interviews. A further 18 percent say that they use social media to check out the interviewer’s work background, while almost half (48 percent) use it for general interview prep.

October 19, 2017

Dentistry and the art of Digital Storytelling

Why marketing your dental practice has a lot more in common with the harry potter brand than your magic touch.

The concepts of ‘selling’ and ‘advertising’ can rankle a little for some dentists. The struggle to reconcile the delivery of health care with the running of a healthcare business is a lot to do with the seemingly incongruous ‘salesmanship’ of dentistry. In the process, the marketing of a practice can be neglected if it is a tough one to face. However, the promotion of a practice and its team and treatments is increasingly a reality of modern-day dentistry and, rest assured, any sales strategy offering opportunities for patients to learn about treatments and products need not always be considered a manipulative move to maximise profits.

Read the full article clicking the link below

October 12, 2017

Facebook Live Chat will transform how you communicate with website visitors

As a small business owner, hopefully, you’ll have already recognised the importance of having a company Facebook page. Not only does it increase your online presence and give you huge reach, globally, it is also the biggest and most reliable social media platform. So, are you taking full advantage of the new and improved Messenger service?

October 1, 2017

Brand new shoes

Likening dental treatments to purchasing a new pair of brogues or designer heels may seem somewhat incongruous, but there is a very real similarity in the purchasing journey.

Increasingly, patients are beginning their research online – inspired perhaps by images of smile makeovers that have been posted on social media platforms or just curiosity as to how best to solve a dental problem they might have.

September 6, 2017

Companies Googling habits revealed with 37 per cent believing that Google can make or break them

What do you believe?

We’ve all done it – had a sneaky search on Google to see what the internet is saying about us, but now it seems that Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82 per cent of companies admitting to Googling themselves as part of company image control.

  • 82 per cent of Companies Google Themselves
  • Two thirds of businesses check Google for company image
  • 37 per cent of businesses believe that Google can make or break a business
  • One in ten businesses are surprised by self-search Google results

Read the full article clicking the link below

September 4, 2017

The value of free advice

The expectation upon dentists to educate their customers no longer begins in the chair. Shaz Memon suggests educational tools now come in many guises.

Once upon a time, patient instruction was limited to within the four walls of the surgery – or, perhaps, the boundaries extended a little further into the practice’s waiting room, with ageing oral health posters and dental care leaflets hidden among the pile of well-thumbed and dog-eared glossies.

August 17, 2017

Striking The Balance Between Social Media And Real Life

There’s been a lot in the media recently about the potential evils of its social counterpart. Social media is becoming too powerful, they say. It’s too big an influencer, and it’s taking over too much of our lives. Of course, at the heart of Silicon Valley that’s exactly what they want. Zuckerburg and all his Facebook friends want us to use social media in every aspect of our lives; to ‘check in’ on our excursions, to celebrate birthdays, weddings and anniversaries, voice political allegiances, record exercise regimes, share our entertainment preferences and announce our relationship status; all so that they can target their advertising, and as some suspect – influence our decisions.

July 21, 2017

Do The Memes Maketh The Man - Or Woman - In Modern Politics?

It’s just over a month since the UK’s General Election, and people are still talking about it. But it’s not the policies, or the working of government which is capturing the attention; the theme of most conversations is still ‘how could she get it so wrong?’

June 21, 2017

Branding Advertising. What is branding, and why does it matter?

Branding permeates all areas of our life – we are influenced by it in our purchasing choices and lifestyle habits and instinctively respond to it. As a concept, it has grown up a lot since the advertising revolution of the 1950s.

May 28, 2017

The tech industry in a post-Brexit UK needs to punch above its weight

With Article 50 having been triggered, we are entering an uncertain time in regards to how the UK economy will fare. And despite reports of growth towards the end of last year, the future is still very much uncharted, and it is not yet known how we will come through this huge political and economic shift.

Business confidence has since wavered and the pound has been unable to gain momentum since the referendum. So what does this mean for the digital world?
As one of the fastest-growing sectors in the UK economy, now, more than ever, businesses need to invest in their digital strategies to secure their future workforce and trading capabilities.

May 4, 2017

The 5 Biggest 'Fails' in Dental Social Media

FAIL 1: Right job, wrong person

WIN: Social media marketing can be fun and a cost effective way of promoting you and your clinic. It can also feel like a drain in precious time and resources and a bit of a headache for those of us not particularly au fait with the inner workings of Twitter, Facebook, Instagram and the like.

It can also prove a chore if you have neither the desire nor skills to create snappy, short, sharp posts and tweets, source eye-catching images and engage with others in a virtual world. As with any role within the dental team, you need to appoint someone with both passion and aptitude to make it work successfully.

April 8, 2017

So you think you want an app?

Often when I take on a new business client, they request an app custom built for their brand. Sometimes they don’t even know what sort of app they want, or what the app should do. They just want an app, because that’s what companies do these days!

April 5, 2017

How to Build a Best Selling App

Soho House asked me to contribute to their private members magazine, alongside some of the world’s most successful entrepreneurs and product designers.

More than 1,300 apps are added to the Apple store each day, yet less than 0.01% of those will ever be financially successful.

Despite the fact that an estimated 2.3 billion people own smartphones, it’s incredibly hard to build an app that users actually want…

April 4, 2017

The simpler, the better: How to build an effective website landing page

When it comes to your website’s landing page, there are two fundamental questions: how do you make it easy on these prospective customers and, more importantly, how do you get them to buy?

April 3, 2017

Increase the conversion rate of your website

Your online marketing strategy is vital to growing your business. There’s little point of investing your time, money and patience into a digital marketing strategy if it doesn’t get visitors who do finally arrive at your website to engage, act and keep clicking.

March 23, 2017

How Millennials And Social Media Changed The World

Remember that little thing that happened in November last year? The one where the world was left shocked, stunned and open-mouthed? When Donald Trump did the impossible?

March 14, 2017

Awareness of SEO remains low among small business owners

Fewer than one in ten small business owners are fully aware of how search engine optimisation (SEO) can be used to support their company’s online presence, new research has shown.

March 13, 2017

Small businesses struggle to grasp full potential of search engine optimisation

SEO, or search engine optimisation, has been a buzzword in the business tech world for so long now that it has truly made its way into common parlance.

March 9, 2017

Seriously Exasperating Operations: Why Many Businesses are Confused by SEO

SEO, or Search Engine Optimisation, has been a buzz term in the business tech world for so long now that it has truly made its way into common parlance. Every business with an online presence, from the FTSE 100 high performer to the bedroom blogger, strives to attract visitors through enhanced SEO performance.

March 8, 2017

Why so many businesses are still confused by SEO

SEO is really what makes websites more attractive to search engines such as Google. By making a website search engine-friendly, and increasing the buzz around it, SEO attracts Google’s attention, which in turn vastly increases the number of potential visitors to a site.

March 8, 2017

Fighting ransomware in the SME space

Ransomware has become the biggest cause of major recovery in the UK, with over 60 new variants emerging since the start of 2016 and with new families continuing to appear

March 1, 2017

How To: Up your Google rankings

Web expert Shaz Memon shares his top tips on how to get your web page to the top of Google’s search rankings.

February 3, 2017

Just 9% of Small Businesses Focus on Website Conversion

Just 9% of the time small businesses spent in discussions with a web designer focuses on conversion, and even less time (3%) is given to branding, according to new research.

February 3, 2017

SMB website creation focuses too much on design, not enough on conversion

While nearly all (98%) of small businesses admit that they build a website to make more money, 91% do not consider this when it comes to designing a website, according to a survey conducted by Digimax.

February 1, 2017

One in ten small businesses focus on website conversion

New research reveals that only 9 per cent of time spent in discussion with a website designer is focused on conversion and even less time is given over to branding, with just 3 per cent of the process spent developing the brand in relation to the website.

December 20, 2016

What preparations should SMEs make for 2017?

Business leaders discussed making the most of quiet trading periods and getting strategies in place. How can you use the new year as a fresh start for employee engagement?

December 9, 2016

Put Christmas sparkle into your social media marketing campaign

Small businesses may lack the marketing budget of big brands, but can use festive imagination to reach new customers.

December 7, 2016

Web chat: how SMEs can survive and thrive in January

A panel of experts discuss how your small business can turn a challenging time of year into a success.

December 7, 2016

The Key to Unlocking SEO and Keywords

SEO and keywords are closely related. The former improves a website’s chances of ranking highly for relevant search terms while the latter are inserted into web coding and content to improve search engine visibility. Shaz Memon of Digimax explains what both SEO and keywords can do for your site once you’ve got a winning combination.

December 5, 2016

86% Don't Measure Their Social Media Marketing Efforts

Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research. Specialist web design and marketing agency, Digimax found that just 14% of businesses surveyed said they currently measure their social media campaigns and track results.

December 1, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results.

December 1, 2016

Brands are not measuring their social media marketing efforts.

New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results.

November 30, 2016

9 in 10 brands “not measuring social media marketing efforts”

Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.

November 30, 2016

86% of brands are not measuring their social media marketing efforts

New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results.

November 30, 2016

9 in 10 brands “not measuring social media marketing efforts”

Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.

November 24, 2016

Businesses are not measuring their social media marketing efforts

Businesses are failing to measure their social media marketing efforts regularly, according to new research.

November 21, 2016

Have You Heard of Google Flights?

Sometimes it seems like Google releases a new product every day, and it’s easy to miss one in the shuffle. Sometimes it’s even easy to miss a game-changing new service like Google Flights. Flights is Google’s entry into the travel market, and the ways in which the tech giant applies their search engine wizardry to the real world make it unique. Both travelers and travel industry businesses operators can learn a great deal from Google Flights.

November 1, 2016

Businesses are not measuring their social media marketing efforts

Businesses are failing to measure their social media marketing efforts regularly, according to new research.
Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research from web design and marketing agency, Digimax.

May 4, 2016

Two-thirds of businesses don’t have a marketing strategy

Nearly two thirds of businesses in the UK have no marketing strategy in place for the year ahead, according to research by web design and marketing agency, Digimax.

March 29, 2016

Branding for Beginners

A brand is not simply a logo and / or catchy name. It is an identity that reflects the character and quality of your business, product, or service – it is a promise to your clientele. To reinforce the story you’re telling, every encounter with your brand needs to consistently communicate what it both offers and stands for.

March 23, 2016

What Your Marketing Department Should Look Like in 2016

New Year’s resolutions shouldn’t confined to individuals: even companies can benefit from a fresh take on things. One area that deserves special attention is the marketing department.

February 29, 2016

5 Marketing Mistakes Small Businesses Make: And Why You Need to Avoid Them

Without the benefit of a major marketing budget, small businesses can boost sales and encourage customer loyalty with a few neat (and low-cost) tricks.

February 29, 2016

What all hotel owners need to know about SEO

Most hotels are listed on accommodation/booking portals, and I don’t dispute that guests love these websites are they’re a one-stop shop for practically every hotel in any destination. For hoteliers, however, there’s a glass ceiling: these listings can’t normally be customised to show how amazing their place truly is, and the portal takes a percentage of each booking. Surely there’s a way to reach more guests directly?

February 16, 2016

7 Surefire Ways to Destroy Your Business

The Internet is jam packed with advice on how to start, grow, or maintain your business.If you’re reading this article, you’ve probably been on the prowl for solid marketing and management advice for some time. Every ‘guru’ has their own style and their own hit list of surefire, success guaranteed ways to end up on a beach sipping Mai Tais. In the end, don’t they seem to run together a bit?

February 18, 2016

Getting Your Hotel on the Social Map

The hospitality industry is a very old one. There have been hotels, inns, bed & breakfast establishments, and other hospitality locations for as long as weary travelers have needed a place to rest their heads. Because it is such an old industry, hospitality has historically been slow to catch up to modern marketing practices, in particular social media.

February 5, 2016

5 Branding Trends That Took Shape In 2015

From minimalism to content to remarketing, 2015 was a year that saw a few digital trends come to the fore. How had they impacted business and what’s in store for 2016?

February 7, 2016

5 marketing mistakes small businesses made in 2015 - and what we can learn from them

Marketing is challenging in that there is no single ‘right’ way to promote a business. What works for your brand might not be as useful to another.  Mistakes are different: they tend to apply across the board.  Here are five marketing mistakes that small businesses frequently made in 2015, and what we can learn from them.

January 11, 2015

10 Marketing Mistakes of 2015

It may seem tough to market a small business today. Despite being short on time and resources, you have to constantly master new technologies and communication platforms. There is also very little margin for error: one mistake can translate into a time-consuming setback.

July 19, 2015

The Web Game:You Must Be MOBILEMAD NOT TO!

Marketing has gone mobile – and if your business isn’t part of this rapidly growing movement, it needs to be. DIGIMIAX’S Shaz Memon explains how.

May 15, 2014

Developing a Dental Website

An old website is like decaying teeth – a lot of people will struggle to look past it. Many existing patients and most new patients will visit your website and judge your practice accordingly. Patients will associate a modern, functional and attractive website with a clean, professional and reliable dental surgery.

February 13, 2014

Dentistry Business - The Good, The Bad and the Ugly

Nilesh Parmar speaks to dental website designer Shaz Memon and tries to dispel the myths surrounding dental marketing and practice websites.

May 26, 2012

Light the Way to a Better Marketing Message

Shaz Memon, Creative Director of the digital marketing agency Digimax, explains how the use of purchase beacons can improve your marketing investment

May 4, 2012

Light the Way to a Better Marketing Message

Shaz Memon, Creative Director of the digital marketing agency Digimax, explains how the use of purchase beacons can improve your marketing investment.

October 22, 2012

CQC widget – a badge of honour

In these times of increasing and updated Care Quality standards, it becomes important to offer existing and potential patients the assurance that your practice is properly registered and in fullest compliance.

December 6, 2010

Top 10 dental marketing New Year's resolutions

As we race towards the coming New Year, many practice owners look forways to make their business resolutions become a reality and not something forgotten by half-past February.

October 14, 2010

The value of free advice

TV entrepreneur James Caan, of Dragons’ Den fame, has handed the contract for revamping his website to dental digital marketing experts at Digimax.

December 18, 2009

Transferring Offline Marketing Principles To Your Internet Presence

In today’s competitive, global marketplace an online presence is essential to a successful business. Unfortunately, many businesses fail to recognise the vital need to transfer offline marketing principles to their online business persona.

December 18, 2009

James Caan awards marketing account to rising star

Dragon’s Den’s James Caan has handed the contract for revamping his personal and business website to digital marketing firm Digimax.